Over the last 24 hours, everything has gotten worse for Disney and its now-embattled CEO, Bob II. Following hismealy, both-sides memoaddressed to Disney employees about the company’s stance re: Florida’s “don’t say gay” law, he is now facing backlash on multiple fronts. Let’s start with the shareholders.

The shareholders’ (virtual) meeting was yesterday. M emailed me a recap and of the discussion surrounding the Florida law, which involves Disney as one of the state’s biggest employers, and whose LGBTQIA employees will be negatively affected by the law, she said the following:“Bob Chapek's corporate-speak response to the passionate shareholder questions about the company's position and how it intends to protect and support the LGBTQ community and, especially, Disney employees was W E A K.”

因此,股东, to whom Bob II is responsible, had “passionate” questions, huh? And Bob wasn’t serving up satisfactory answers. Still trying to both-sides it, I see. As I said yesterday, this has gone too far for neutrality. People’s rights are being infringed upon, if not outright removed, and “staying out of it” might not be an option for those entities with the power to press for change. And it sounds like the (majority of) Disney shareholders don’t want Disney to stay out of it, that they want Bob II and his executives, and the company, to take a stance, to defend those employees being harmed.

For his part, Bob II didtell the shareholdersthat he“understand[s] our political approach, no matter how well intentioned, didn’t quite get the job done.”是的，没有sh-t，夏洛克。它没有“完成工作”，因为您的政治方法很烂。这就是所有这些开始的地方，我真的没有鲍勃·查佩克（Bob Chapek）理解这一点。我们已经过了这里的道路中间，但是他或周围的任何人都知道吗？鲍勃二世接着说，迪斯尼签署了一份请愿书，以抗议所有反LGBTQIA立法，并向人权运动捐款500万美元…

…Except the Human Rights Campaignrefused their donation。他们的陈述部分读取：

“The Human Rights Campaign will not accept this money from Disney until we see them build on their public commitment and work with LGBTQ+ advocates to ensure that dangerous proposals, like Florida’s Don’t Say Gay or Trans bill, don’t become dangerous laws, and if they do, to work to get them off the books.[…] While Disney took a regrettable stance by choosing to stay silent amid political attacks against LGBTQ+ families in Florida — including hardworking families employed by Disney — today they took a step in the right direction. But it was merely the first step. […] This should be the beginning of Disney’s advocacy efforts rather than the end.”

The HRC doesn’t want your money until you put it where your corporate mouth is and make a meaningful effort to make Florida, and states beyond, safe for LGBTQIA Disney employees and their families. Fair. But it is, from a PR perspective, a huge black eye for Disney and Bob II. That $5 million was meant to be a peace offering, to show Disney is now—finally—on the right side of a major human rights issue. Instead, it is now one more political football for Bob II to juggle.

At what point, do you think, will Bob Iger ride to the rescue?

(I don’t actually think Iger would have done any differently regarding political donations, but I do think he would be finessing the situation much better.)

But wait, it gets worse! Because the Disney employees are still, rightly and justly, mad. The “LGBTQIA+ employees of Pixar and their allies” wrote a letter to the Disney brass, opening with, “…we hoped that our company would show up for us. But it didn’t.”

鲍勃二世在备忘录中说，内容是迪士尼通过讲述包容性角色的包容性故事的支持，但Pixar lettercontradicts him, stating,“我们在皮克斯（Pixar）亲眼目睹了美丽的故事，充满了各种角色，从迪士尼公司评论中回来了，剃光了曾经的事物，即使创建lgbtqia+内容也是解决世界上歧视性立法的答案，我们也是如此被禁止创建它。”

皮克斯（Pixar）的酷儿代表与其他任何迪士尼作品一样稀缺，归结为侧面角色和短暂的时刻，这些时刻很容易改变或为LGBTQIA权利更加不稳定的市场中的国际分销而更改或删除。但这也是迪士尼的白金标准制作公司皮克斯（Pixar），他们是他们最可靠的杀手和口味制造商。如果皮克斯（Pixar）的人们生气并记录下来，那么您必须在任何地方想象，一直到没有皮克斯（Pixar）的个人资料或拉力的部门，也很生气。

这是鲍勃·查佩克（Bob Chapek）错误估计的核心。我已经说过“双方”是行不通的，因为一方对人们造成重大伤害，通常是已经脆弱的孩子。但是，关于它为什么不起作用的一个更精致的观点，以及为什么对迪士尼来说是一个巨大的问题，特别是年轻一代没有看到人权和LGBTQIA权利之间的区别。迪士尼大多数人希望迷上其内容来创造新一代一生的消费者的孩子，是没有看到这一政治问题的孩子。他们认为这是人类问题。

And that is the defining difference that I am not sure Bob Chapek, or anyone around him, grasps. This isn’t a political fight that can be resolved between Democrats and Republicans. This is a human rights fight that can only be resolved by the full recognition of equality for the queer community, and either you are defending that equality, or you are not. And the youths, they’re not super interested in you if you’re not. And they have more entertainment options than ever, and they don’t even choose movies and TV shows as their number one method of entertainment. It’s not even their second preferred method. Movies and TV areZ代的第五for entertainment choices. The entertainment industry is already losing these kids, and if Disney continues bungling its response to the Florida situation, they will be all the way out the door. Along with, perhaps, a fair portion of Disney’s employees.