Ryan Reynolds owns a gin company, Aviation (aggressively featured in Blake Lively’s movie,A Simple Favor), and he does Maximum Ryan Reynoldsadsfor the company. His newest ad is called “Dedication”, and it is advertising Aviation’s “signature bottle”, a bottle “signed” by Reynolds (it is real, and you can buy it). Check it out:
That is a good ad. Featuring Andy King, aka the Fyre Fest blowjob guy, is a masterstroke. It does assume enough people remember the Fyre Fest blowjob guy to get the joke, but still, GREAT ad. If you’ve got to shill, and everyone does in one way or another, at least have fun with it. This is a marketing ploy for a piece of blatant marketing, and yet still Reynolds finds a way to keep it consistent with his overall image, and to have fun with it. I also like that they’re kind of mocking the bourbon fad of specialized bottles, especially since the Aviation signature bottle looks exactly like the regular Aviation bottle, only with Reynolds’ signature etched onto it. It feels like a tacit admission that all of this is just marketing and we might as well have some fun with it.
