厚脸皮的标题，但至少部分是正确的。周一晚上，滚石乐队发布了一份有关扎克·斯奈德（Zack Snyder）耗资1亿美元的穆里根（Snydercut）的综合报告正义联盟, came to be, and guess what? Just as everyone who has ever used social media already knew, there was a bot army involved. This is just the tip of the iceberg, though, because the meat of the report, by Tatiana Siegel with an assist by Adam Rawnsley, is that Snyder himself was involved. At the very least—and I have said this before—he stood by and did nothing to mitigate highly toxic behavior from his fans. At worst, he actively participated, allegedly hiring a (now defunct) ad firm to utilize social media bots and fake accounts to gin up the SnyderCut phenomenon and make it seem bigger than it really was.
A few key facts:
- 华纳兄弟（Warner Brothers）对在线活动非常怀疑，他们委托一家外部公司进行检查，该公司在Snydercut主题标签上发现了13％的“不真实”活动，高于Twitter典型的平均5％的不真实活动。
- 滚石also had a third party firm investigate, and found comparable numbers of inauthentic activity.
- The SnyderCut cost Warners $100 million to release on HBO Max last year, money spent, as one unnamed Warners source says,“当人们在录音室失去工作，以削减一部已经损失数亿人的电影的导演。”
- 詹姆斯·冈恩（James Gunn）的Suicide Squad和哥斯拉对孔, both movies review-bombed by the Snyder faithful, outperformed扎克·斯奈德（Zack Snyder）’s Justice League上HBO Max.
- 扎克·斯奈德（Zack Snyder）denies any involvement in the SnyderCut campaign, and also denies that he took and held hard drives from the studio containingJustice Leaguematerial for years.
- 但是，2021年8月与工作室有一项定居点，涉及斯奈德（Snyder）返回“他没收的材料”。
- 包裹今年早些时候的报道that bot activity was detected in the Oscars online voting polls for “Best Cheer Moment” and “Fan Favorite Moment”.
为了预先切断我已经在网上看到的一些胡说八道：
- No one is saying bots are 100% of the Snyderbros online. The reports only indicate bot activity and fake accounts enhancing and amplifying an actual organic fan movement. Snyderbros can stop going “I guess I’m a bot LOL” because no one said that. Just that bots were involved, which was patently obvious to those of us who have dealt with online harassment before.
- 球迷们应该excited about the proof of bots and fake accounts, because they could then blame the photoshopped images of Warners executives being decapitated that circulated online on the fakes. Some of those images were directed to the executives’ children.
- 是的，Snyderbros过去曾向慈善机构捐款 - Snyder在文章中提醒Siegel，但不，这并没有否定Bullsh-T的不良行为。一件好事不会消除一个坏事。他们只是共存。（更糟糕的是，慈善机构的捐赠不断用作毒性的盾牌，这使其看起来不那么利他和更具战略性。）
While much of what is in Siegel’s reporting was already suspected/known by those of us who covered the SnyderCut for years, it is helpful to have the whole timeline laid out, and to bring up salient points like “Who paid for those expensive ad stunts like the billboard in Times Square, because there was no Kickstarter, etc, for that”. Studios are going to HAVE to get up to speed on how online harassment and targeted toxic behavior works. This report goes a long way to outlining what a toxic online movement looks like, the warning signs, and steps to take to verify what you’re really dealing with. Basically, a relatively small group of disgruntled nerds platformed with fake accounts to trick Warner Brothers into spending $100 million on a movie that already flopped. I would be more into the heisty nature of that, except I’ve got years of rape/death threats under my belt, and I have zero f-cks left to give for this business.
Also, I don’t love the implication thatRay Fisher’s allegations of on-set toxicity from Joss Whedonwere, if not manufactured, then calculated to feed the SnyderCut movement. Two things can be true: Joss Whedon behaved badly on that set and key figures at Warner Brothers tried make the whole thing go away, and the SnyderCut phenomenon was being manipulated with bots and fake accounts. Those aren’t necessarily related events and conflating them smacks a little too much of trying to diminish Ray Fisher’s experience by rolling all of it up into one noxious ball.Justice Leaguehad a lot of problems, that much has become clear over the years, and enough people who worked with Whedon across years and different productions told stories that aligned with Fisher’s representation of a toxic boss. It’s entirely possible all this crap was going on AND Ray Fisher has valid reasons to speak out about Joss Whedon.
As for Snyder’s involvement, there is no smoking gun, but Siegel lays out a compelling case that Snyder at least understood what was happening—he told one reporter his fans were “pretty, pretty, pretty rough”—and did nothing to stop it. Again, that much was obvious. But I think it’s pretty clear he was also manipulating the situation. Who hired that ad firm that boasted of “bringing cheap, instant avatar traffic to your website”? Who DID pay for those expensive marketing stunts? He didn’t remove hard drives from the studio, but then he reached a settlement to return “confiscated materials”?
我认为永远不会完全清晰，但是看起来扎克·斯奈德（Zack Snyder）使用阴暗的策略来鞭打他的粉丝群，以瞄准和骚扰他认为他是“敌人”的华纳兄弟高管。这太偶然了，每个主管站在他之间并重新发行了新版本的Justice League最终处于这场暴民的错误状态。无论如何，这一切现在都没有意思，因为我们想，参与的人们进行了三个政权的变化Justice League和the following SnyderCut debacle. There’s new leadership at a new entity, Warner Bros. Discovery. WarnerMedia, under which much of this happened, no longer exists. So please, PLEASE, let this be the final word on the SnyderCut.
