Dear Gossips,

Catswas trending on Twitter yesterday for hours as everybody reacted to the trailer. Sarah’s posting about it later this morning. It’s one thing to trend because everybody’s excited and can’t wait for Christmas for when the movie comes out. It’s another to trend because… well… some people are horrified.

Is this fair? Is this, in fact, art – and the internet is just too stupid to see it?

If you’re the studio behindCats, marketing the release of the trailer just asThe Lion Kingis opening in theatres, giving a first look at what they hope is a holiday season smash at the box office, are you pleased with how people are responding to it? Or are you worried?

For months now they’ve been teasing the technology behind the film, talking about how the sets were made supersize so that the cats would look size-appropriate, how the fur would be as realistic as possible. As Sarah notedin her review ofThe Lion Kingyesterday, there’s an upside to realism in these situations but there’s also a downside. InThe Lion King的情况下,现实主义似乎抑制imagination and limit expression. In the case ofCats… IS THERE TOO MUCH IMAGINATION AND EXPRESSION? Sarah will discuss further. Right now, I’m curious about whether or not the marketing strategy remains the same or if a new trailer will be cut that addresses some of the, um, concerns that the online audience has about what they’ve just seen.

Or… do you just lean all the way into it in the hope that what’s weird today is normal tomorrow? Like after a few weeks of looking at this, below, will it start to seem normal? That’s just where tails come from, right?

Have a great weekend!

Yours in gossip,

1zplay