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Waking up on Saturday at 4am to livestream a BTS concert felt familiar. Can’t even count anymore how many times I’ve done this over the last two-plus years. As it turns out, this time was the last time for a long time. Because when I woke up today at 4am, it was just as they were making this announcement:

地球上最大的七个成员在成功之巅，将在年底之前从金开始履行强制性的兵役。

金是最古老的，他在12月满30岁，他的入伍已经被推迟了几年。Jungkook在9月才25岁；in theory he could wait as long as Jin before he performs his duty but if they’re saying in the statement that they are “looking forward to reconvening again as a group again around 2025 following their service commitment”, JK and the rest of the band will likely all enlist within a year of Jin and serve between 18 to 21 months so as to keep the band’s pause as short as possible.

正如我一直说的那样，BTS即使不是高度井井有条，而我们现在看到的是过去几个月和几个月的精心计划的结果。今天只是自六月之前宣布周年纪念日以来的作品和策略的最新例子focusing on individual projects。Shortly after that, j-hope released his debut solo album, Jack in the Box, and then标题是Lollapalooza。

Jin is up next. His solo project is coming later this month, and once he finishes his promotional schedule, he’s off to the military. While he’s in the military, the five other members will likely all release their solos on a staggered schedule – probably one every few months or so – until the last member enlists, at which point it won’t be long before Jin gets out…

我的观点是，直到2025年，仍然会有稳定的滴滴交付内容。除了即将发行的六个独奏版本外，他们的综艺节目《 run bts！》中仍然有多个情节，尚未发布。今年早些时候，BTS的公司，Hybe和Disney+确认了多年合作that would include five streaming projects. Only two of those projects have happened so far:

BTS: Permission to Dance on Stage – LA，去年的四场洛杉矶演出之一的音乐会电影上个月在迪士尼+上首映。

In the Soop: Friendcation这是几个月前在亚洲迪士尼市场上首映的Vravel Reality系列，并在假期中获得了V and他的四个最好的朋友，并将在周三在西方市场上放弃。

BTSMonuments: Beyond the Staris an original docuseries that pulls from the BTS archive that started from their inception and has chronicled their unprecedented rise and is expected to showcase “the daily lives, thoughts, and plans of BTS members, as they prepare for their second chapter”. The docuseries is expected to premiere next year.

That means there are two more projects as part of the Disney deal that have yet to be announced. In other words, more content to satisfy the existing fanbase, which is already huge, and introduce new fans to the BTS Universe. This is also why their last album, Proof,是选集。

So they’re looking ahead, they’ve controlled what they can control, they’ve built a foundation, and there is clearly a strategy in place for the enlistment period, with the hope that in 2025, they can maintain their relevance and that in that time they will have been discovered by even more people. Which is why, during their free concert in Busan on Saturday, in support of the city’s World Expo 2030 bid, several of the members talked about the future, stating their intention to stay together and to come together again one day.

The concert concluded with RM, Jin, Suga, j-hope, Jimin, V, and Jungkook performing “Yet To Come”, and sharing a photo later with all members holding up the sign:

BTS举起“最好的时刻尚未到来”的迹象
BTS举起“最好的时刻尚未到来”的迹象

对于主要是西方观众来说，不熟悉韩国艺术家，而且绝对不熟悉BTS，我知道可能会有犬儒主义。有一个假设是，在流行乐队的情况下，寿命很短，并且个人成员的最终目标是永久地进行独奏。

这是一个观点的西方镜头,though. And BTS has constantly defied being characterised through a western lens. In fact, the more famous they’ve become, the more resolutely Korean they have been. None of them have moved to LA, or have any intention of doing so. They (politely) asked the world to come to them, not the other way around.

今天的宣布，确认所有七名成员都将履行其国民职责并履行兵役，这是您如何无法将西方流行文化期望和标准应用于该小组的另一个例子。这是对特权的抵抗。

Because there was a case, and a strong case, to be made for an exemption. It is undeniable what they have already done for their country – this show in Busan alone is evidence of their influence, with BTS being the centrepiece of Korea’s bid to host the World Expo 2030. In 2018, when they were already super popular, but even before their first #1 hit (“Dynamite”) on the Billboard Hot 100, it was already estimated that the group was worth韩国经济36亿美元。这只是经济影响。BTS已与联合国多次合作，参加了青年参与，去年在联合国加入了韩国代表团，成为“子孙后代和文化的特别使节；他们访问了白宫以促进包容。他们已经利用自己的平台来打击世界各地的歧视，捐赠了100万美元，以支持2020年的黑人生活。

BTS’s global impact is unprecedented. They are lightning in a bottle. Of course there could have been justification, ample justification, for an exemption. And yet they have chosen to not lean into their privilege and push for a pass on military service. Would western artists do the same? Would they want to be treated like everyone else and give up almost two years of their careers to serve?

这就是我的意思是当我说您无法通过主流流行文化镜头分析BTS时，这塑造了我们对西方名人的理解。您只能通过理解BTS来理解BTS-我本人也是文化评论家，也是粉丝。近20年来，我一直在专业地介绍名人生态系统，而BTS通过一本完全独特的剧本取得了成功，因此相比之下，预测是没有用的。As a fan, I’ve been following the group since 2016 – thousands upon thousands of hours watching their concerts, their reality shows, their livestreams, their interviews, and what I can tell you with certainty is this: Every member of BTS loves being Bangtan. If they’re saying right now that they are still Bangtan, and will still be Bangtan, there’s more than enough reason to believe them.

BTS演唱会
BTS在本周末的音乐会上向人群致敬

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